OUR STORY

Discover the story behind every wrist

Since 2018, we’ve been crafting Apple Watch straps that elevate your style with unmatched variety, offering the perfect addition to every outfit, every occasion, and every wrist. 

Leaders in Variety

With over 700 unique styles, colours, and designs, we empower you to make your Apple Watch the ultimate fashion accessory. From bold statements to subtle elegance, our ever-expanding collection means there’s a strap (or case) for every mood, moment, and masterpiece you create on your wrist.

Super-charged Shipping

Your order, our priority. We ship the same day you click ‘buy,’ ensuring your new wrist candy arrives faster than you can say ‘fashion-forward'.

Love it or Swap it

Fell out of love? No worries! With Love it or Swap it, you can switch things up with ease. Whether it’s the wrong size, colour, or just not your vibe, we’ve got your back—because your wrist deserves nothing less than perfection.

Customer-centered design

We believe in creating products with you in mind. Each one is designed to be comfortable, durable, and effortlessly stylish, because we know it’s not just about how it looks—it’s about how it feels. Your feedback drives our innovation, ensuring every product is a perfect fit for its purpose and for your lifestyle.

National Breast Cancer Foundation

We’re not just about style—we’re about substance, too. As proud partners of the National Breast Cancer Foundation, we’re committed to making a difference. And with $50,000 donated (and counting) we continue to raise funds and awareness for a better world, one wrist at a time.

Planet-perfect packaging

We're serious about doing our bit for the planet, one package at a time. Our packaging is 100% recyclable, designed to protect your new favourite delivery, and the environment. We’re committed to reducing waste and making every unboxing as green as possible.

We're going Carbon Positive

We’re stepping up our game for the environment. Recently announced, we’re on a mission to become carbon positive, going beyond neutral to actively improve the planet. Every step we take—from production to shipping—brings us closer to a greener future.

$50,000 and counting...

Proud parnters of the National Breast Cancer Foundation

We're proud partners of the NBCF, donating over $50,000 toward life-saving breast cancer research. With every Pink Hero Sport Band sold, we donate $5 to the National Breast Cancer Foundation. $50,000 is huge, but there's more to do. Join us on a mission to zero deaths from Breast Cancer today!

The world means the world to us.
The world means the world to us.
The world means the world to us, and we’re on a mission to protect it. Our commitment starts with our packaging—it’s 100% recyclable, ensuring that every box, wrap, and insert can be repurposed instead of adding to the landfill. But we’re not stopping there. We’re actively working towards becoming carbon positive, meaning we aim to remove more carbon from the atmosphere than we produce. From sourcing eco-friendly materials to optimising our manufacturing and shipping processes, every step we take is designed to reduce our footprint and contribute to a healthier planet. For us, it’s not just about offsetting our impact; it’s about making a positive change for the world we all share.
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Frequently asked questions

Is iSTRAP legit?

Absolutely, we’re as legit as they come, baby. Founded in 2018, we’re proudly Aussie-owned and operated. Over the years, we’ve earned the trust of hundreds of thousands of customers across the world, with a commitment to quality, innovation, and customer satisfaction. Whether it’s our fast shipping, stellar customer service, or the rave reviews we receive, every part of iSTRAP is designed to give you a seamless and stylish experience. So yes, we’re the real deal—no fakes here!

Where is iSTRAP located?

iSTRAP is proudly Australian, with fulfilment centres in Sydney and Melbourne. Our core team is spread across Australia, from the bustling cities to beautiful coastlines, all working together to bring your wrist the best Apple Watch products. No matter where we are, we’re always focused on delivering top-notch service to our customers, wherever you might be!

Do you drop-ship?

No way! We’re all about hands-on quality control, so we don’t drop-ship. Every iSTRAP product is crafted with care, and all of our stock is right here in Australia. When you place an order, we pack it ourselves and send it directly to you from our Sydney or Melbourne fulfilment centres. This way, we ensure you get the highest quality, the largest range, and the best value—straight from us to you, no middlemen involved.